Shopping Centre Marketing: Value Creation and Customer Engagement (Routledge Research in the Retail Industry)
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£10.58
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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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