Rôle de la planification stratégique sur la performance des hôtels familiaux
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Cependant, la majorité des hôtels ont adopté le modèle de l'entreprise familiale, les hôtels étant gérés par des membres de la famille plutôt que par des gestionnaires professionnels. Cette approche limite les performances des hôtels et constitue donc une menace pour leur durabilité.
Cette étude a cherché à établir le rôle de la planification stratégique sur la performance des entreprises hôtelières familiales à Mombasa. .
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£27.18
£28.33 -
£10.58
£12.58 -
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£17.13
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