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comprendere il ruolo della ricerca di marketing e il suo contributo alle operazioni aziendali 2. conoscere i principali metodi e strumenti della ricerca di marketing per poterli utilizzare in modo appropriato, per vederne i punti di forza e di debolezza e per essere in grado di giudicare la loro rilevanza per un progetto di ricerca 3.
imparare ad applicare le tecniche e i metodi della ricerca di marketing (attraverso un vero progetto di ricerca di marketing). 4.
imparare ad analizzare e interpretare i dati raccolti attraverso la ricerca primaria. .
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