The Anchors Mindset is a new, innovative negotiation method rooted in psychology, behavioral science and experience of what works. It offers a fundamental shift in how to view negotiations.

Rethinking Negotiation is your guide to the Anchors Mindset. RETHINKING NEGOTIATION will support you to retire worn-out negotiation tactics that have been recycled a thousand times.

The Anchors Mindset invites you to set new standards. Moving away from e the conventional win-lose approach and towards the creation of genuine win-win situations.

Through the use of anchor points to establish common ground, foster creativity and cooperate more fully, the Anchors Mindset will guide you to find solutions that serve long-term needs. The secret lies in the ability to harmoniously blend the rational and emotional aspects of negotiation.

By orchestrating this balance, the Anchors Mindset ensures that your negotiations are not solely based on impulsive emotions or pure fact, but instead emphasizes the creation of value and the prioritization of shared success. RETHINKING NEGOTIATION is not your typical guide to better negotiation.

It takes a philosophical approach, challenging you to question the status quo, step out of your comfort zone, and engage in continuous self-improvement. It encourages you to open your mind to new ideas and approaches, free yourself from conventional wisdom, and have the courage to be different.

If you are ready to reinvent your negotiation strategy, then this book is your indispensable companion. Dive into the world of the Anchors Mindset and unlock the secrets of modern negotiation.

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