Business, Finance & Law      Management

Retail Bound: Learn How to Sell Your Products to Retailers, 2nd Edition

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Book Details
Language
English
Publishers
Independently published (20 Mar. 2024)
Weight
0.19 KG
Publication Date
20/03/2024
Pages
159 pages
ISBN-13
9798883570741
Dimensions
13.97 x 0.91 x 21.59 cm
Reading Age
12 - 18 years
SKU
9798883570741
Author Name
Yohan Jacob (Author)
Yohan Jacob is the Founder and President of Retailbound, and his journey in retail is nothing short of extraordinary. With over 30 years of experience, he's a veteran who's seen it all - from the inner workings of consumer electronics manufacturers to the strategic planning rooms of billion-dollar retailers. His ability to understand both sides of the retail equation is rare and invaluable.At Retailbound, Yohan and his team have revolutionized the way over 4,000 clients around the world approach retail. From innovative startups to dynamic small and medium-sized enterprises, he has guided them through the complexities of merchandising, marketing, product development, and so much more. His approach isn't just about getting products on the shelf; it's about creating lasting, profitable partnerships with retailers.Yohan's expertise extends to every corner of retail merchandising, including the nuances of online and in-store marketing, effective licensing strategies, impactful packaging, and strategic vendor negotiations. He’s a master at turning inventory management from a challenge into a strategic advantage.Read more about this authorRead less about this author
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Thinking about selling your product to retailers? Learn the ins and outs of retail and get your product on your favorite retailer's shelves. This no-nonsense guide walks you through the process of selling to and working with retailers of all shapes and sizes.

Written by Yohan Jacob, a retail consultant, who has been on BOTH SIDES of the retail buyers' desk. In the 16+ years since this book was originally published, e-commerce has become a monstrous force in how people buy products, and Mr.

Jacob has updated this edition to reflect that fundamental change. But that’s not the only change.

Mr. Jacob also included new content around Product Development and Logistics, two essential components of the retail process.

Much like your own products, this book has been a constant work in progress over time, and Mr. Jacob always seeking to perfect it.

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