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Viviamo infatti un tempo dominato dalla costruzione del consenso e non più solo in settori tradizionali come quelli assicurativo, automobili- stico, creditizio o finanziario. Le borse ci dicono che gli asset legati alla Reputazione valgono almeno 6 miliardi di dollari e ogni brand ha il dovere di imparare a pesare e governare la propria; valo- rizzando collaborazione, fiducia, rete e organizzazione.
Reputazione: Capitale del Terzo Millennio è la guida definitiva alle tre azioni che permettono un salto di qualità Reputazionale: monitoraggio, costruzione, tutela. La quinta rivoluzione industriale è qui.
Siete pronti per l'Età della Reputazione?. .
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