Reputação do país: O caso do Brasil no Reino Unido: Perspectivas de quatro stakeholders sobre a imagem da marca Brasil
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country-of-origin, country branding, nation branding) e à reputação de um país. No entanto, nenhuma teoria sobre a reputação de um país é robusta na literatura.
Com base neste cenário, as teorias centrais empregues neste estudo interdisciplinar são extraídas dos princípios da reputação, também enraizadas na teoria do país de origem e alinhadas com o nation branding, enquanto apoiadas por estratégias de country branding (incluindo marketing, comunicação e relações públicas). A necessidade destas ligações teóricas significativas apoia o preenchimento de uma lacuna no conhecimento das ciências sociais aplicadas no que respeita à gestão da reputação de um país".
A Fundação CAPES, Ministério da Educação - Brasil, financiou esta pesquisa. .
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