Relationship marketing strategies among coffee franchisees: Production systems
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A total of 384 surveys were applied to consumers who regularly attend the Starbucks and Degas Café franchise. The results show that customers consume coffee more than three times a month, they go for the variety of products offered and the customer service.
It is concluded that in coffee franchises the services and/or products that are marketed, the new offers, and customer satisfaction are of utmost importance to create a relationship of loyalty to the brand. .
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