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Business, Finance & Law      Management

REACH: A Framework for Driving Revenue Growth from Your Existing Customers

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Book Details
Language
English
Publishers
Independently published (26 Mar. 2024)
Weight
0.27 KG
Publication Date
26/03/2024
Pages
198 pages
ISBN-13
9798320139371
Dimensions
15.24 x 1.14 x 22.86 cm
SKU
9798320139371
Author Name
Rod Cherkas (Author)
ROD CHERKAS is one of the most respected consultants to CEOs, CCOs, and their customer-facing leaders. He has been a post-sale executive at several of the world’s most customer-centric companies including Intuit, RingCentral, Marketo and Gainsight. He is currently the Founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute and scale strategies for their customer-facing functions.What motivates me is the potential that you have to be a great CCO. Leaders benefit from a partner who helps you feel confident, stay current, and see around corners. I believe that YOU can can develop the skills to be a successful customer-facing executive I believe that YOU can contribute measurably to revenue growth and profitability I believe that the CCO role can be the most impactful executive position at your companyI believe that delivering great customer experiences is motivating, inspiring and innovativeI started HelloCCO, my strategy consulting firm, to help companies and leaders scale their operations and achieve better results from their customer-facing functions. I partner with Chief Customer Officers, aspiring Chief Customer Officers and their post-sale leaders to improve their business outcomes and grow their professional impact. I have worked with executives and clients in industries including technology, financial services, restaurants and hospitality, business services and healthcare. I am a strategic thought leader. I am a customer success pioneer, experience design innovator, and now a category leading author.I am an experienced operating executive. I have been a post-sale executive at industry-leading companies known for their customer-centric experiences including Intuit, Gainsight, Marketo and RingCentral. The last three completed $1 billion+ IPOs or acquisitions.I host “The HelloCCO Show”, a podcast and YouTube Channel, where I talk with CCOs, post-sale leaders and other executives who share stories about their career paths, successes, and setbacks. These are people like you who hustle for new opportunities, take risks, bounce back from challenges, and strive to have a meaningful impact on others. My first book, THE CHIEF CUSTOMER OFFICER PLAYBOOK, describes the evolving role of a CCO and the skills it takes to get there. It introduces the CCO Maturity Model™, an easy to follow framework of skills that every current and aspiring CCO needs to master to successfully navigate their career. The scariest thing I have ever done is that I stopped doing many of those things above that brought me past success, and started doing things that make me feel vulnerable and uncomfortable. I launched HelloCCO, unsure if clients would hire me. I wrote a book, hoping that people would read it. I started a podcast series, not knowing if an audience would engage. I took this risk for you. So far, things are going better than I ever imagined. I grew up outside Philadelphia and maintain my gritty work ethic, a taste for cheesesteaks (Pat’s, not Gino’s), and my love of going down the shore. I earned my MBA from Stanford Business School and graduated with honors from Duke University. I live in San Mateo, California and have three children with my wife Corey.Read more about this authorRead less about this author
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“Companies can dramatically grow revenue from customers by using this transformational framework by thought leader Rod Cherkas. ”CEOs, CFOs, and Boards are demanding innovative strategies for revenue growth and improved profit margin.

REACH specifically addresses the crucial role of Customer Success and Account Management teams in capitalizing on your customer base to generate significant revenue growth - a potential often overlooked and underleveraged. This game changing framework provides a practical, structured approach for these teams to transform into strategic revenue drivers.

This book will enable you to predictably and consistently:Understand how Relationships, Engagement, Actions, Customer Value, and Horizons contribute to growth potential and achievement of revenue goalsElevate Customer Success and Account Management roles into proactive, revenue-generating powerhousesSystematically generate expansion revenue from existing customersApply data-driven methods to uncover and capitalize on expansion opportunitiesEnhance customer value, laying the foundation for sustained future growth“A must-read for CCOs, CROs, Customer Success and Account Management teams looking for a repeatable way to accelerate growth from their customer base. ”- Ashvin Vaidyanathan, VP of Customer Success at LinkedIn and Author of The Customer Success Professional’s Handbook “Training my teams to use REACH would be gold for me, absolute gold.

”- Maranda Dziekonski, SVP of Customer Success at Datasembly“I love the concise, helpful nature of this book. REACH makes it easy to link the great work done by Customer Success and Account Management teams to revenue growth.

”- Mary Poppen, Author of Goodbye, Churn. Hello, Growth! and President, HRIZONS“REACH hits the exact focus that my Board and CEO are asking me about.

”- Tony Smart, Chief Customer Officer at Whip Around“REACH is super easy to read and is full of real-life examples. ”- Jonathan Schradi, Sr.

Director of Global Customer Success at ScanditROD CHERKAS is one of the most respected consultants to CEOs, CCOs, CROs, and their customer-facing leaders. He has been a post-sale executive at several of the world’s most customer-centric companies including Intuit, RingCentral, Marketo and Gainsight.

He is currently the Founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute and scale strategies for their customer-facing functions. He is the author of the bestselling book The Chief Customer Officer Playbook.

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