YOU know them as sound bites, sayings, blurbs, and quotes: magazines frontpage them; newspapers print them; electronic media broadcast them; computers network them; books are filled with them; people express them. They are seen and heard everywhere - quotation after quotation after quotation.

So accustomed are we to using and hearing and reading quotations that we must deliberately stop, and think about it, for it to register fully. Quoting others is such a big part of our everyday speaking, reading, advertising, and learning.

We quote to optimize the clarity and credibility of our messages. .

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Quotations are ubiquitous: they are phrases and sentences in our speech and literature; they are the bold headlines in newspapers; they are the endorsements in advertising; they teach in education; they are the wise words in religious and common laws; and many more things as well. Quotations enlighten, entertain, enthuse, and enrage.

This work reveals the significance of quotations in life in general and, specifically, how to introduce quotations into your daily work and/or life. .