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Qualitative Research Methods for Business Students: A Global Approach
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Key features include:Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O.
Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of ScotlandProf Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton. .
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£27.18
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