The idea of a company having a purpose is not always very easy to understand, much less in a capitalist and competitive environment. When we think about an NGO, the purpose or its cause, or the reason to exist, it is pretty obvious concept.

We invite you to rescue the reason your business exists, clarify it, publish it and use it as a tool for competitive advantage, value creation and sustainable growth. This book is divided into 3 parts.

The first one will cover some ideas and concepts we will use on our canvas framework. The second part will get you through the canvas.

Step by step and at the end we put it all together. You will have a powerful framework to advance your business.

The third part will bring you insights on how to take your purpose further and use it as a strategic advantage. If you accept our challenge, we invite you to share your insights, learning, stuck points from this journey and help us improve it.

Your help will allow us to reach out to more people and accelerate the upgrade of leaders and their organizations, towards a more conscious business ecosystem. .