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The author argues that psychology can help solve social problems by providing a scientific understanding of human behavior and by developing methods to improve social conditions. Hugo Munsterberg was a German-American psychologist born on June 1, 1863 in Danzig, Kingdom of Prussia (now Gdansk, Poland).
He was one of the pioneers in applied psychology and extended his research and theories to industrial/organizational (I/O), legal, medical, clinical, educational and business settings. Munsterberg was a research assistant to Wilhelm Wundt and received his PhD in physiological psychology in 1885 under Wundt's supervision at the age of 22.
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