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Le Bon examine comment l'individu, une fois intégré dans une foule, subit des transformations psychologiques et perd une partie de sa rationalité au profit d'émotions collectives. L'auteur analyse les caractéristiques spécifiques des foules, mettant en lumière l'influence de l'anonymat, de la suggestion et de l'hypnotisme social.
L'ouvrage de Le Bon est précurseur dans l'étude de la psychologie sociale, jetant les bases pour comprendre les phénomènes de manipulation de masse, de contagion émotionnelle et d'émergence de comportements irrationnels au sein des foules. Bien que certains aspects de ses théories aient été critiqués, son impact sur la psychologie sociale demeure indéniable.
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