Prospects and Consequences of Media Management in Contemporary Society: and Other Issues in Nigerian Mass Media
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For any organization to make effective progress, it has to have a good management system that will set achievable goals, mobilize and effectively utilize the media resources to achieve the organizational goals. Media which is a very important organization in the society and its effect on the society and its quest to meet up the its competitive society has to pay close attention to its management.
This work highlights the important of media management to media organizations, its prospects, challenges, functions and skills needed to effectively utilize its functions. .
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£27.18
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