You can make your business stand out from the crowd and offer a unique value to customers in a competitive market. That is what this book teaches you how to do.

This book is written for startup entrepreneurs and small business owners who want to differentiate their businesses and be noticeably distinct in their market, while also profiting from it. Your business does not have to be lost in the sea of sameness, as is the case with a lot of small businesses in a concentrated market.

This book addresses the problem of product similarity and competitive imitation in a concentrated market that makes it difficult for customers to differentiate offerings in the market. Consumers in several industries today truly desire clear options that offer a unique solution to their peculiar needs, and a business that is able to offer that unique value, which is also difficult for competitors to imitate will have a competitive edge in their market.

Profit From Your Uniqueness provides insights for young startups and small business entrepreneurs on how to leverage their innate qualities, strengths, and values to make their companies unique and difficult to imitate in their market. As a business owner you will learn how to position your business to appeal to your target customers for it to enjoy consistent patronage, revenue, and customer loyalty.

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