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Une entreprise peut, par exemple, avoir un bénéfice de 500 000 dollars et ne pas comprendre comment fonctionne son portefeuille de produits et/ou son marché. Si elle n'analyse pas la manière dont elle a réalisé ses bénéfices, ceux-ci peuvent certainement être perçus comme une chose impossible à réaliser plutôt que comme une conséquence de ses stratégies.
L'entreprise doit éviter de compromettre la réalisation de trois objectifs stratégiques fondamentaux : croître, survivre et être rentable. .
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Bookiyos Books Solutions - Quality Books, Unbeatable Prices
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