Prioridades estratégicas para a comunicação público-civil
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São consideradas direcções e formas específicas de estratégias comunicativas como fonte de reforma da administração pública. São analisadas as propriedades do sistema de atributos da comunicação na administração pública.
A política de comunicação do Estado como meio de transparência da atividade das autoridades públicas é identificada. O livro destina-se a quadros superiores, funcionários das autoridades públicas, dirigentes de empresas e organizações estatais, pessoal docente de instituições de ensino superior, doutorandos, pós-graduandos e estudantes de administração pública, ciência política, economia e direito.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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