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Управление маркетингом, одна из основных функций бизнеса, способствует наиболее прочной связи бизнеса с клиентом посредством предоставления того, что нравится, хочется, требуется и дорого клиенту. Бренд дает четкое представление о продукте и компании, подтверждает доверие, мотивирует потребителя, формирует и закрепляет лояльность.
Расширение бренда - общепринятая маркетинговая стратегия, используемая для преодоления барьеров входа между товарными категориями за счет переноса репутации бренда. .
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