Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally
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Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores "value stacking" to price each element based on its impact.
Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value.
The book offers a decision process of intelligent pricing to win more deals. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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