Jeremy Keating is the co-founder of Price Writers a training and events company in general insurance pricing. Jeremy started in GI pricing in 2009, and since that time he has gone from analyst to pricing leader, with all the ups and downs that involves. He has worked with many companies and many more have attended his Price Writers events, including the AA, Admiral, Ageas, Agria, AIG, Allianz, Animal Friends, Ardonagh Group, Apollo, Aviva, Axa, Bupa, Chubb, Direct Line Group, Earnix, Esure, Equifax, Experian, EY, First Central, Fluffy, Guy Carpenter, Hellas Direct, Hiscox, Homeprotect, Hymans Robertson, Intelligent Insurance, Juniper, KPMG, Lexis Nexis, Liberty Mutual, Lloyds Banking Group, Lombard, Many Pets, Markerstudy Group, Markel, Maven Blue, Medical Protection Society, Moodys, Munich Re, Napo, NFU Mutual, Octo Telematics, Old Mutual, Policy Expert, Prestige Underwriting, Prima, Quantee, Sainsbury’s Bank, SkyBlu, Somerset Bridge Group, Sophro, Staysure, Swiss Re, Tedaisy, Tawuniya, Qmetric Group, and Vitaility.When Jeremy was first promoted to manager, he was excited to be gaining the success he desperately craved, but he found the change in his role difficult and disorientating. There was so much he didn’t know, and none of the learning and training was about the problems he had: either it was so general that it was useless for being a leader in a technical role or it was super specific on technical work. Jeremy struggled in the role and it took him a long time to find his feet and become the leader he is today.Jeremy wants other pricing leaders to become the most successful and highly valued leaders in general insurance. He does not want others to struggle like he did. He wants to provide the knowledge and skills needed for them to excel with training that is about the work they actually do. Jeremy wants every pricing leader to reach the level that matches their ambition. He doesn’t want anyone to give up early with their potential unfulfilled.Jeremy also wants every customer to pay the exact right price with no technical constraints, barriers, or errors. What he calls the ‘Goldilocks price’, the price that’s just right. This price is different for each provider and product and is the price that exactly matches each customer to the provider’s strategy and position. Allowing customers the full benefit of price competition based on the merits of each offering.Read more about this authorRead less about this author