Those in the archives field often discuss outreach and external promotion; this book illuminates a different path—a path of “inreach. ” It explains the journey toward becoming indispensable to the users who navigate the corridors of influence.

By focusing on peers and decision-makers, archivists cultivate skills and refine themselves for their collections, the repositories they steward, and the profession they hold dear. Preserve, Promote, Persevere delves into fostering internal advocacy.

It navigates the intricacies of stakeholder engagement, perception management, and the harmonious interplay of strategy and action. Through its figures, the guide offers tools archivists can use to secure their archival programs while providing insights and approaches for effective archival management.

Preserve, Promote, Persevere extends an invitation to embrace advocacy as a necessity and a potent instrument of change. It invites archivists to step beyond the stacks and into a realm where their collections resonate with colleagues and their profession flourishes as an indispensable guide for organizations into the future.

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