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A través de una narración interesante, exploramos los factores clave que dieron forma al éxito de la liga. Desde los primeros acuerdos de transmisión televisiva hasta los contratos multimillonarios actuales, entendemos cómo los derechos de transmisión han impulsado los ingresos y la popularidad global de la Premier League.
El libro revela cómo las asociaciones comerciales estratégicas y los patrocinios con marcas globales transformaron la Premier League en una potencia económica. Con un enfoque innovador, la liga ha adoptado nuevas tecnologías y explorado mercados internacionales, asegurando que su alcance e influencia sigan creciendo.
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