Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO, künstliche Intelligenz
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Angesprochen werden Führungskräfte und Mitarbeiter aus Marketing und PR, Produktmanager, Unternehmensberater, aber auch Dozierende und Studierende mit dem Schwerpunkt Marketing. Alle Kapitel enthalten dynamische Servicelinks, über die Inhalte jederzeit und kurzfristig angepasst werden können.
In der 9. Auflage wurden alle Kapitel überarbeitet und aktualisiert.
Viele wurden um neue Entwicklungen ergänzt, insbesondere wurde auf neue Entwicklungen eingegangen, die auf künstlicher Intelligenz basieren. .
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