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À l'heure de l'avènement du village planétaire qui impose un modèle, une vision et des moyens universels dans les modes de vies et de consommation, il est urgent de "penser global et d'agir local". Cet ouvrage contient des données factuelles et des perspectives pour repenser les pratiques de communication en intégrant les contextes socioculturels.
Il s'adresse aux entrepreneurs et aux personnes intéressées par les stratégies de communication, ainsi qu'aux étudiants et observateurs des sciences de l'information et de la communication. .
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