In order to stay on the market and always stay ahead of the competition, professionals and companies are looking for different effective marketing strategies to promote themselves. The situation is imposed by the globalised world and fierce competition.

The better a professional knows how to 'sell' their attributes and skills to the market, the more likely they are to rise and succeed, giving a competitive and positive image of themselves, highlighting their best virtues and ideas. In this way, you will attract favourable opinions about yourself.

In short, by selling your ideas, services and products better, you have a much greater chance of personal and professional success. Here, theoretical foundations and a literature review are synthesised into justifications for the changes caused by globalisation in labour relations and the various definitions and uses of marketing, helping professionals to overcome difficulties and remain in the market.

Thus, in the five chapters of this book, the author endeavours to explain, using bibliographical methods, the importance of personal marketing for professional growth. The central idea is precisely to answer the question: how can personal marketing favour professional growth?.