PERFORM in Times of Crisis is a simple and practical book filled with many examples and relatable stories. It will provide you with guidance and ideas on how to lead in changing times.

- Howard Behar, Founding President of Starbucks International As a founder, manager, or an executive – problems and crises are an inevitable part of the journey; often even a daily occurrence. In "PERFORM in Times of Crisis," co-authors Cristobal Alonso and Stoyan Yankov deliver a timely sequel to their original PERFORM book, specifically tailored to help leaders navigate the unpredictable landscape of today's business environment.

As we step into 2024, CEOs and startup founders continue to face a barrage of external and internal crises – from global pandemics and geopolitical conflicts to funding challenges and talent retention issues. This book provides a comprehensive framework to lead effectively through these turbulent times.

The book is structured around five fundamental questions essential for leadership during a crisis:How do you build a resilient culture?How do you plan for and respond effectively when a crisis hits?How do you communicate internally and externally during and after a crisis?How do you manage layoffs and rebuild once things improve?How do you manage your mental state & your team’s emotional temperature in the toughest times? With a mix of theoretical insights, practical advice, and real-world examples, "PERFORM in Times of Crisis" is a must-read for any business leader looking to steer their organization through uncertainty. Whether you're seeking to strengthen your company's culture, prepare for future crises, or simply find ways to stay resilient, this book offers the tools and inspiration needed to lead with confidence and clarity.

Includes examples & cases from 60+ highly successful entrepreneurs and business leaders. .