Perché la pubblicità fallisce (e come farla funzionare) in pillole: i segreti del mitico Dan S. Kennedy
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) e che servono un mercato locale, con lo scopo di trasformare le proprie attività in macchine da soldi attraverso il direct marketing. Dan Kennedy è uno dei più influenti e importanti protagonisti del marketing a risposta diretta e, purtroppo, i suoi libri sono disponibili solo in lingua inglese.
Sebbene questa sia una versione estremamente sintetica, siamo convinti che possa funzionare da trampolino di lancio per coloro che non conoscono bene l’inglese, ma che desiderano approfondire e applicare il suo pensiero. Lo scopo di questa sintesi è puramente divulgativo, non vogliamo in nessun modo sostituirla al libro originale di Dan Kennedy.
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