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Papel e efeitos do marketing na implementação do Balanced Scorecard

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Book Details
Language
Portuguese
Publishers
Edições Nosso Conhecimento (18 April 2024)
Weight
0.13 KG
Publication Date
18/04/2024
ISBN-10
6207392183
Pages
76 pages
ISBN-13
9786207392186
Dimensions
15 x 0.46 x 22 cm
SKU
9786207392186
Author Name
Hani Elias (Author)
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O objetivo do estudo é descrever e estudar as novas teorias de marketing e a implementação moderna do marketing tradicional e não tradicional para ajudar a aplicar o balanced scorecard utilizando o marketing mix e a estratégia de marketing holística Para implementar a estratégia empresarial e atingir as metas e os objectivos da organização, é necessário recorrer ao conceito de balanced scorecards para medir o desempenho através das funções de marketing, A investigação concluiu que, para implementar os balanced scorecards na estratégia futura, é necessário medir as perspectivas com os resultados de marketing, tendo-se verificado que o marketing mix afecta diretamente a informação fornecida às quatro medições das perspectivas dos balanced scorecards. .

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