Online shopping has gained eclectic acceptance nowadays. Every novel dogma is a fruit of extensively rooted theories and mechanisms and online shopping is no exclusion.

The book discusses such vital theories and concepts paving ways towards progressive methods to satisfy consumer needs and desires alike. This book provides an introductory knowledge interlinking the past, present and future of online shopping for millennials, researchers, academicians and marketers, in search of comprehensive information regarding the "how", "when" and "why" of online shopping and static factors that affect online buying.

A detailed SWOT analysis provides significant insights clarifying fundamentals to be kept in mind while designing online marketing portfolios for better market grasp and action-induced branding. Moreover, the simplified and concise explanation offers self-understanding information regarding this futuristic mode of shopping.

Regardless to say, this book answers rudimentary queries thereby motivating the readers for a smooth journey on the road to the wide arena of virtual markets. Blissful Reading!!.