Olympic Marketing: Strategies, Challenges and Impacts
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This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity issues.
We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events of our time. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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