O USO DE SISTEMAS INTEGRADOS DE GESTÃO EM NEGÓCIOS DA ÁREA DA SAÚDE: Casos aplicados
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Diante disso, este livro apresenta dois casos aplicados com o objetivo de fomentar o conhecimento na área de Gestão de Sistemas, Marketing e Vendas especificamente em negócios da área da Saúde. O primeiro estudo trata da aplicação de um ERP numa empresa do ramo farmacêutico.
Já o segundo, aborda o uso do CRM em uma clínica de saúde ocupacional. .
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