O que faz com que as equipas de gestão de topo tomem más decisões estratégicas?
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Dado que a tomada de decisões estratégicas eficazes e a sua execução são provavelmente a atividade de maior impacto que as equipas de gestão de topo podem realizar, é surpreendente ver uma adoção tão baixa de boas práticas. A investigação descrita neste livro tinha como objetivo descobrir porquê.
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