O mosaico do marketing: revelando o impacto do marketing moderno
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O marketing já não está confinado aos canais e tácticas tradicionais; evoluiu para um ecossistema dinâmico e interligado, impulsionado pela tecnologia, pelos dados e pela inovação. Desde a ascensão do marketing digital até às considerações éticas na publicidade, cada capítulo investiga uma faceta diferente do mosaico do marketing, oferecendo ideias, estudos de casos e orientações práticas para navegar nas complexidades do atual panorama do marketing.
Quer seja um profissional de marketing experiente que procura manter-se na vanguarda ou um observador curioso interessado em compreender as forças que moldam o comportamento do consumidor e as tendências do mercado, este livro tem como objetivo fornecer perspectivas valiosas e ideias práticas. .
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£27.18
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