O impacto do programa de rádio Cheni Cheni e dos grupos de discussão
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O programa de rádio Cheni Cheni Nchiti (CCN) foi produzido pelo projeto BRIDGE II do Centro Johns Hopkins para Programas de Comunicação (CCP) como parte dos esforços de controlo do VIH/SIDA no Malawi. A combinação do programa de rádio realista CCN com discussões de acompanhamento do seu conteúdo entre os ouvintes através de grupos formais de ouvintes aumentou o impacto das suas intervenções nas audiências pretendidas - indicativo dos efeitos mediadores que a comunicação interpessoal pode ter nos programas dos media.
No entanto, a conceção do CCN e de futuros programas deve ser alargada de modo a incluir componentes que abordem as barreiras estruturais (como a pobreza e o acesso limitado aos serviços) à mudança de atitude e de comportamento. .
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£27.18
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