O EFEITO DA GESTÃO DAS RELAÇÕES COM OS CLIENTES NA SATISFAÇÃO DOS ESTUDANTES: SATISFAÇÃO: UM CASO DE COLÉGIOS PRIVADOS SELECCIONADOS NA CIDADE DE HAWASSA
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O estudo utilizou dados primários e secundários que foram recolhidos através de um questionário estruturado e de uma entrevista com informadores-chave. O estudo envolveu um total de 362 estudantes de colégios privados e oito informadores-chave, utilizando um processo de amostragem em várias fases.
Foram utilizados métodos de análise de dados quantitativos e qualitativos. Os resultados do estudo revelaram que os estudantes estão satisfeitos com os serviços prestados pelos colégios privados na administração da cidade.
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