Read "New Horizons," a deep journey into an Africa you haven't seen before, filled with innovation and potential. In this book, Shimelse Mekonnen clears up common misunderstandings, showing a continent that's growing, filled with tech innovations, impactful business people, economic miracles, and untapped opportunities.

From the active tech centers boosting Rwanda to the growing e-commerce sectors spreading through Nigeria, "New Horizons" maps out the rich and diverse economic scene of Africa. Here, both local innovators and big business leaders are sparking a new era in a region that's often not well understood.

Shimelse's path, from a researcher at a global think tank to leading an African e-commerce company, includes traveling to the continent for tech conferences and studying Africa’s tech innovation for research purposes, gives this book unique perspectives. He provides a close look at a continent that's advancing, where a tech boom pushes societies ahead, and where business, along with the arts, are flourishing, signaling a new period of wealth.

"New Horizons" celebrates Africa's transformative path and urges us to see its impact on the world market. This book is more than just success stories; it's a story that calls for involvement, encourages investing, and creates admiration for a continent determining its own future.

Come along on this journey to see the lively and thriving Africa that's influencing tomorrow's world. .