Innovation adoption is one of the hottest topics in business and government. We want more, we want it faster, and we’re not getting it.

Traditional approaches to innovation emphasize ideas and inventions, often leading to a losing confrontation with the mysterious “Valley of Death. ” Peter Denning and Todd Lyons upend this paradigm by emphasizing the adoption of new practice.

Adoption is about mobilizing people, not creating new ideas or manufacturing new products. They offer eight mutually reinforcing practices that power skillful navigation toward adoption across a restless sea of concerns and conversations in your communities.

They guide you in developing your skill in these eight practices. They instill somatic awareness into the practices, enabling you to sense the resonances that reward deep listening to concerns.

They show you how to blend with the resistance and reframe it as a window into a larger space of possibilities. The practices you learn here will aid you anywhere you aim to mobilize people for change, small or large.

You will become a better leader and make a difference in your community. .