Multinationale Firmen: Faktoren, die das Überleben von Unternehmen in lokalen Gastländern beeinflussen; der Fall Malawi
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Doch obwohl sie als globale Marken erfolgreich sind, scheitern multinationale Unternehmen in den meisten Fällen an den lokalen Bedingungen in den Gastländern. Das Buch untersucht die Faktoren, die multinationale Unternehmen bei der Integration lokaler Aktivitäten beeinflussen.
Darüber hinaus werden die Auswirkungen und Strategien für eine erfolgreiche und harmonische Integration von multinationalen Unternehmen in das vielfältige lokale Geschäftsumfeld erörtert. .
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£27.18
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