Science, Nature & Maths      Engineering & Technology

Modello di produzione Engineer to Order in un'azienda di comunicazione: Casi di studio

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Book Details
Language
Italian
Publishers
Edizioni Sapienza (6 May 2024)
Weight
0.1 KG
Publication Date
06/05/2024
ISBN-10
6207511255
Pages
60 pages
ISBN-13
9786207511259
Dimensions
15 x 0.36 x 22 cm
SKU
9786207511259
Author Name
Kellen Santos (Author)
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L'obiettivo di questa ricerca è dimostrare che attraverso il marketing mix delle 4P e la sua pianificazione strategica è possibile identificare o facilitare il modello di produzione, oltre a proporre nuovi miglioramenti e azioni strategiche per l'azienda per rimanere competitiva sul mercato. Questo studio presenterà la relazione tra lo strumento di marketing delle 4P e il modello di produzione Engineer to Order utilizzato.

L'azienda scelta era di piccole dimensioni, focalizzata sulla comunicazione visiva e fornitrice di banner, stendardi e segnaletica stradale. .

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