Merchandising Visual E Comportamento De Compra Por Impulso Do Consumidor
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£27.18£28.33 -
£10.58
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£16.71
£17.13
Reviews & Ratings
Os principais objectivos são cativar os clientes, promover as compras e melhorar a sua experiência de compra. O comportamento de compra por impulso dos consumidores indica a sua propensão para efetuar compras impulsivas e ao acaso, sem grande reflexão prévia.
Em vez de ser motivado por uma avaliação ponderada das necessidades ou por uma tomada de decisão lógica, é frequentemente influenciado por sentimentos, desejos ou estímulos exteriores. A compra impulsiva é largamente influenciada por factores como a gratificação imediata, a disposição da loja, a iluminação, a cor e a exposição dos produtos.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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