Merchandising sociale: il vaso di Pandora della telenovela brasiliana
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Lo scopo di questo lavoro era quello di tracciare un'analogia tra questo mito e la televisione. Parleremo quindi del merchandising sociale nelle soap opera brasiliane, analizzandolo come strategia di comunicazione sociale.
Per farlo, è stato necessario conoscere un po' la storia della televisione brasiliana e, soprattutto, studiare il suo "discorso" e i possibili effetti sul comportamento degli spettatori di questo potente mezzo di comunicazione di massa nel suo prodotto più redditizio: la telenovela. Si tratta di un viaggio attraverso l'universo della televisione, gli effetti e il coinvolgimento delle sue trame nella routine degli spettatori brasiliani.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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