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This comprehensive book offers an in-depth exploration of how advertisements shape, influence, and drive the success of games, films, and music in today’s digital age. The book begins by setting the stage, providing readers with a robust understanding of the entertainment ecosystem.
It outlines the fundamental differences and similarities between the gaming, film, and music industries. From blockbuster movies and chart-topping albums to bestselling games, the introductory chapters highlight the sheer scale and impact these industries have on global culture and economy.
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£27.18
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£10.58
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