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Marketing & Verkauf - Illusionen und Lösungen: Entdecke die Zukunft des MICE-Sales. Erprobte Lösungen anstatt Verkaufs-Illusionen. Tipps & Strategien ... MICE-Vertrieb.: 5 (MICEconsulting)

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Book Details
Language
German
Publishers
MICEboard PUBLISHING (3 April 2024)
Weight
0.18 KG
Publication Date
03/04/2024
ISBN-10
398261774X
Pages
123 pages
ISBN-13
9783982617749
Dimensions
15.24 x 0.71 x 22.86 cm
SKU
9783982617749
Author Name
Peter Cramer (Author)
Peter Cramer's extensive career in the event management and communication industry is a testament to his expertise and innovation. Starting in 1992 as the Owner of "Cramer & Möller", he spent over eight years in Hagen, managing and growing the company. In 2001, he transitioned to "Ercom AG" as an Event Manager, where he was responsible for the design, organization, and execution of various events, roadshows, and exhibitions, honing his skills in Mainz for over three years.His journey continued in 2004 at "Publicis", a well-known worldwide communications agency in Hamburg. As a Senior Event Manager, Cramer was instrumental in designing, organizing, and implementing events, promotions, and sales promotion measures, demonstrating his ability to handle multiple aspects of event management.In October 2006, he stepped up as the Director of Event Marketing at "Publicis", where he spent nearly two years in Erlangen and Munich. His role involved the creation and design of integrated communication actions with a focus on event-centric strategies. Cramer's expertise led him to the pr agency "achtung" in November 2008, where he was the Unit Lead Manager for over a year. Here, he was responsible for the development and management of the event unit, emphasizing integrative and holistic communication strategies.Since March 2010, Peter Cramer has been the owner of "Panem et Circenses - Kontor für Kommunikation" in Hamburg. His company offers a comprehensive range of services in digital content marketing, social media marketing, and event marketing, focusing on B2C / B2B tourism and MICE/business tourism. His work targets the German-speaking markets of Germany, Austria, and Switzerland, providing market research, communication campaign conception, and the planning and implementation of various events.Parallel to this, since March 2012, Cramer has also been involved in Product Management at "MICEboard". This platform is a significant community for event planners in the German-speaking regions, offering information on international events and suppliers. "MICEboard" is known for its innovative approach, providing directories of qualified suppliers and informing planners through podcasts and stream TV. Throughout his career, Peter Cramer has demonstrated a consistent ability to lead and innovate in the dynamic field of event management and communication, making significant contributions to the industry. His experience ranges from hands-on event planning to strategic management and development of comprehensive communication campaigns, making him a distinguished figure in his field.Read more about this authorRead less about this author
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In einer sich ständig wandelnden Welt, in der die digitale Transformation jeden Aspekt der Geschäftswelt neu gestaltet, steht der MICE-Sektor an einem entscheidenden Wendepunkt. Traditionelle Kundenbindungs- und Verkaufsstrategien werden durch neue Technologien, sich verändernde Verbrauchererwartungen und eine weltweite Nachfrage nach Nachhaltigkeit auf den Kopf gestellt.

"MICE Marketing & Verkauf - Illusionen und Lösungen" taucht tief in diese Herausforderungen ein und bietet eine umfassende Analyse sowie bahnbrechende Strategien, die darauf abzielen, Erfolg in der MICE-Branche neu zu definieren. Das Buch zielt darauf ab, langjährige Missverständnisse im MICE-Sales zu beseitigen, indem es die Diskrepanz zwischen veralteten Praktiken und den heutigen Marktanforderungen hervorhebt.

Es konzentriert sich auf die Enthüllung praktischer, zukunftsorientierter Lösungen, einschließlich der Einführung von künstlicher Intelligenz für personalisierte Kundeninteraktionen, virtuelle und hybride Veranstaltungsformate sowie ein Augenmerk auf Nachhaltigkeit und soziale Verantwortung bei der Veranstaltungsorganisation. Als Leitfaden für MICE-Anbieter:innen, die sich in der digitalen Landschaft zurechtfinden wollen, präsentiert es umsetzbare Strategien, um Sichtbarkeit zu erhöhen, bedeutungsvolle Verbindungen zu schmieden und durch Innovation und proaktives Eingehen auf Branchenanforderungen nachhaltiges Wachstum zu erzielen.

Willkommen in der Zukunft des MICE-Marketings und -Verkaufs. Dieses Must-Have-Buch ist ideal für Fachleute im Marketing und Verkauf, Eventmanager und Unternehmensleiter, die ihre Fähigkeiten erweitern und ihre Geschäftsziele in der schnelllebigen Geschäftswelt von heute und morgen erreichen möchten.

Entdecken Sie, wie Sie die Illusionen durchschauen und die Lösungen umsetzen können, die Ihren Erfolg im Marketing und Verkauf sichern. "MICE Marketing & Verkauf - Illusionen und Lösungen" ist Ihr unverzichtbarer Begleiter für diejenigen, die sich in der digitalisierten Geschäftswelt behaupten wollen.

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