Business, Finance & Law      Management

MARKETING: un instrument pour le développement durable

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Book Details
Language
French
Publishers
Editions Notre Savoir (30 July 2024)
Weight
0.17 KG
Publication Date
30/07/2024
ISBN-10
6207900197
Pages
104 pages
ISBN-13
9786207900190
Dimensions
15.24 x 0.64 x 22.86 cm
SKU
9786207900190
Author Name
Eduardo Machado (Author)
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À la fin du siècle dernier, nous étions à la croisée des chemins en ce qui concerne notre avenir économique et l'état d'esprit de la gestion des ressources stratégiques des organisations. Ce contenu, entièrement révisé, attire à nouveau l'attention en raison de son actualité et de sa nécessité, alors que nous observons l'entrée des tigres asiatiques sur la scène concurrentielle mondiale, en particulier la Chine.

Avec des répercussions sur les stratégies actuelles des entreprises, j'invite tout le monde à lire ce livre, qui reconnaît un besoin de l'époque qui est maintenant une réalité organisationnelle : la durabilité. .

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