Marketing strategies in the digital era: Case of community microenterprises
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The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.
538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably. This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market.
commercial. .
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£27.18
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