Marketing Olímpico : Estratégias, Desafios e Impactos
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Este livro, "Marketing Olímpico: Estratégias, Desafios e Impactos", explora as múltiplas facetas desse campo, abordando a história e evolução dos Jogos e as modernas estratégias de marketing utilizadas por marcas globais. Também examina desafios éticos e controvérsias, como o marketing de emboscada e questões de integridade.
Convidamos o leitor a explorar o mundo do marketing olímpico, compreendendo as estratégias, desafios e impactos que moldam um dos eventos mais significativos do nosso tempo. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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