Marketing na era digital: Como é que os profissionais de marketing podem navegar no panorama tecnológico
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Este livro detalha a mudança no espaço digital no que diz respeito ao marketing e o que os profissionais de marketing podem fazer para prosperar nos seus esforços para continuar a alcançar os clientes. Este livro irá inspecionar teorias de marketing específicas e alinhá-las com o espaço digital atual, permitindo a inclusão de uma visão académica sobre a evolução do marketing na era digital.
Este livro detalha ainda mais os temas emergentes, ao mesmo tempo que permite uma visão sobre a forma como os profissionais de marketing podem navegar nos actuais avanços tecnológicos para continuar a proporcionar retorno do investimento às suas empresas. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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