Marketing für Unternehmensberatungen: B2b-Marketing Im Digitalen Wandel
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Das Buch verfolgt das Ziel, ein Vorgehensmodell für den Vermarktungsprozess von Beratungsleistungen zu entwerfen. Es liefert eine phasenbezogene Darstellung der Vermarktung, die dem Management von Unternehmensberatungen Ansatzpunkte bietet, um die einzelnen Elemente der Marketing-Gleichung zu optimieren.
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£27.18
£28.33 -
£10.58
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