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Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad

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Book Details
Language
Spanish
Publishers
Ediciones Granica, S.A.; 1st edition (16 April 2024)
Weight
0.46 KG
Publication Date
16/04/2024
ISBN-10
6316544243
Pages
390 pages
ISBN-13
9786316544247
Dimensions
15 x 2 x 22 cm
SKU
9786316544247
Author Name
Philip Kotler (Author)
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.Read more about this authorRead less about this author
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Description
Los horizontes de la ciencia del marketing se amplían continuamente. El marketing empresarial también se está desarrollando, cada vez más entrelazado con muchos aspectos y mostrando un papel cada vez más crucial en el desempeño empresarial.

Este libro, escrito por Kotler y su equipo de colaboradores, fue concebido para simplificar esas complejidades y llevarnos a la nueva frontera del marketing empresarial. .

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